Growing in a family run business for 30 years, has provided me the opportunity to learn business from early ages and observe a brand‘s life cycle from conception to growth. During those years, I not only created but also managed a separate division for textile products within our family business. Due to common problems encountered by many family businesses and a strong appetite for entrepreneurship paved the way to founding my own business in 2013.
This is how “BAREX” brand emerged and I started manufacturing of clothing for team wear. We have signed the first sponsorship agreement with Manisaspor (2016), followed by Denizlispor (2017) and Eskişehirspor (2019), three of the first league teams of Turkish Football Federation. In 2019 we have strongly penetrated to Basketball market by supplying 4 teams in the Turkish Basketball Super League and 4 teams in Turkish Basketball 1st League. As brand awareness built up, BAREX secured its place in basketball after being chosen as the official team wear sponsor of ALL Star 2020, an event hosting Turkey’s best players. In 2020, we achieved a significant success in basketball by supplying 5 teams in Turkish Basketball Super League and 4 teams in Turkish Basketball League. We have recently extended our client portfolio beyond basketball by supplying a Professional Volleyball Team in Turkey.
In a matter of time, BAREX branded products have been exported to countries including Italy, Germany, Greece, Switzerland, United Kingdom, Kazakhstan, Russia, Ghana and Algeria. Sponsorship agreements have been signed with Hearts of Oak and Kotoko teams playing in Ghana Premier League and African Football Championship.
Aligned with our marketing strategy of positioning our firm as a global player, we participated in the leading trade fair of sports, ISPO Munich, in 2020.
We are striving to make BAREX a globally known brand, committed to be the preferred team wear supplier.
Batu İÇTEN
Founder
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